{"id":9607,"date":"2024-09-03T09:38:49","date_gmt":"2024-09-03T07:38:49","guid":{"rendered":"https:\/\/www.cmcsolutions.com\/?p=9607"},"modified":"2026-09-11T17:53:38","modified_gmt":"2026-09-11T15:53:38","slug":"sadapter-aux-demandes-regionales-a-la-demographie-et-aux-reglementations-dans-le-secteur-du-commerce-electronique","status":"publish","type":"post","link":"https:\/\/www.cmcsolutions.com\/fr\/adapting-to-regional-demands-demographics-and-regulations-in-the-e-commerce-sector\/","title":{"rendered":"S'adapter aux demandes r\u00e9gionales, \u00e0 la d\u00e9mographie et aux r\u00e9glementations dans le secteur du commerce \u00e9lectronique"},"content":{"rendered":"

Selon les experts, le secteur du commerce \u00e9lectronique est jeune mais en \u00e9volution rapide. Il met au d\u00e9fi les entreprises de conditionnement d'\u00eatre agiles, innovantes et flexibles. Elles doivent continuellement accompagner leurs clients et garder une longueur d'avance sur le march\u00e9.<\/p>\n

Nous parlons \u00e0 des analystes et \u00e0 des producteurs qui identifient les demandes des clients mondiaux en mati\u00e8re de normes et de r\u00e9glementations uniformes. Pendant ce temps, les diff\u00e9rences d\u00e9mographiques en mati\u00e8re d'exigences d'emballage pour le commerce \u00e9lectronique sont perceptibles, expliquent-ils. L'Europe est en t\u00eate en mati\u00e8re de l\u00e9gislation, tandis que le paysage des d\u00e9chets d'emballage aux \u00c9tats-Unis est fragment\u00e9. Les baby-boomers se classent au premier rang des exigences en mati\u00e8re de durabilit\u00e9.<\/p>\n

Nedim Nisic, directeur du commerce \u00e9lectronique du groupe Mondi, d\u00e9clare\u00a0Perspectives sur l'emballage<\/em><\/strong>\u00a0qu'il est impossible de surestimer l'importance pour les marques de r\u00e9ussir leur emballage e-commerce. Il sert souvent de premier point de contact entre les consommateurs et la marque.<\/p>\n

Attentes en mati\u00e8re d'emballage et exp\u00e9rience de d\u00e9ballage<\/h2>\n

Les acheteurs en ligne ont de grandes attentes concernant l'emballage e-commerce d'une marque. Une exp\u00e9rience de d\u00e9ballage n\u00e9gative, en particulier le surremballage, constitue un frein majeur pour pr\u00e8s de la moiti\u00e9 d'entre eux (47%). De m\u00eame, 45% des acheteurs ne rach\u00e8teraient pas aupr\u00e8s d'une marque proposant des emballages non recyclables, selon Mondi.<\/p>\n

Pendant ce temps,\u00a0Suzy Gedney<\/a>, le responsable marketing de Smurfit Kappa au Royaume-Uni, nous a r\u00e9cemment indiqu\u00e9 qu'il est important pour les marques de tirer parti de la croissance de la demande en mati\u00e8re d'exp\u00e9riences client omnicanales et de veiller \u00e0 ce que le parcours client soit fluide.<\/p>\n

\u201c Les vid\u00e9os de d\u00e9ballage ont d\u00e9pass\u00e9 les 25 milliards ces derni\u00e8res ann\u00e9es, avec 62% des spectateurs de ces vid\u00e9os pr\u00e9cisant qu'ils les utilisent pour \u00e9clairer leur d\u00e9cision d'achat \u201d, souligne-t-elle.<\/p>\n

Les acheteurs en ligne ont des attributions \u00e9lev\u00e9es en mati\u00e8re d'emballage e-commerce d'une marque et sont oppos\u00e9s au surremballage. En mati\u00e8re d'emballage e-commerce et de papier, il est crucial de trouver l'\u00e9quilibre entre design, performance, mati\u00e8res premi\u00e8res utilis\u00e9es, ad\u00e9quation aux exigences logistiques et tarification. \u201c Nous comprenons que cela puisse \u00eatre difficile, mais nous consid\u00e9rons les d\u00e9fis de nos clients comme nos propres d\u00e9fis \u2019, d\u00e9clare Nisic.<\/p>\n

\u201cNous investissons du temps pour comprendre leurs besoins car nous croyons que chaque produit exp\u00e9di\u00e9 fait face \u00e0 des d\u00e9fis diff\u00e9rents qui doivent \u00eatre r\u00e9solus. Cette approche garantit que nos solutions sont non seulement efficaces, mais aussi adapt\u00e9es aux exigences sp\u00e9cifiques de nos clients.\u2019<\/p>\n

 <\/p>\n

Trouver la bonne machine<\/h2>\n

Mondi\u00a0r\u00e9cemment associ\u00e9<\/a>\u00a0avec le fournisseur de technologies d'emballage bas\u00e9 en Italie CMC Packaging Automation. Mondi fournit du papier kraft pour ses machines, et CMC travaillera au d\u00e9veloppement de nouvelles solutions pour renforcer la qualit\u00e9 et la durabilit\u00e9 du portefeuille d'emballages e-commerce de Mondi.<\/p>\n

En 2013, CMC a pr\u00e9sent\u00e9 la premi\u00e8re machine d'emballage right-sized enti\u00e8rement automatis\u00e9e, r\u00e9volutionnant la mani\u00e8re dont les commandes en ligne sont trait\u00e9es dans les entrep\u00f4ts. Ce concept de \u201c bo\u00eete de derni\u00e8re minute \u201d emballe les commandes \u00e0 un ou plusieurs articles dans des bo\u00eetes pr\u00eates \u00e0 exp\u00e9dier, aux dimensions personnalis\u00e9es pour chaque article. Il r\u00e9duit les volumes d'exp\u00e9dition et \u00e9limine le besoin de calage.<\/p>\n

\u201c Aujourd'hui, nous avons \u00e9largi notre gamme pour inclure \u00e9galement des solutions d'emballage en papier right-sized afin de r\u00e9pondre aux besoins de l'industrie de l'habillement et de la mode \u201d, nous confie Marco Mozzaorecchi, responsable de zone chez CMC Packaging Automation.<\/p>\n

\u201cNos solutions de pointe r\u00e9pondent \u00e0 divers d\u00e9fis, notamment la flexibilit\u00e9 et la polyvalence, la rapidit\u00e9 et l'efficacit\u00e9, la protection des produits, la durabilit\u00e9, footprint, l'int\u00e9grit\u00e9 des donn\u00e9es et l'exp\u00e9rience client.\u201d<\/p>\n

Durabilit\u00e9 r\u00e9gionale et exc\u00e9dent de mat\u00e9riaux<\/h2>\n

Les consommateurs sont de plus en plus conscients de l'impact environnemental des emballages du commerce \u00e9lectronique, en particulier les d\u00e9chets g\u00e9n\u00e9r\u00e9s, la pollution plastique et l'empreinte carbone footprint associ\u00e9e \u00e0 la livraison du dernier kilom\u00e8tre, d\u00e9clare Mozzaorecchi.<\/p>\n

\u201cPar cons\u00e9quent, les fournisseurs de technologies d'emballage doivent se concentrer sur le d\u00e9veloppement de solutions qui r\u00e9duisent l'utilisation de consommables, promeuvent des mat\u00e9riaux \u00e9cologiques et optimisent les volumes d'exp\u00e9dition.\u201d<\/p>\n

Il souligne que la tendance mondiale vers les emballages e-commerce durables varie selon les r\u00e9gions.<\/p>\n

\u201cPar exemple, l'Europe a r\u00e9cemment introduit des r\u00e9glementations plus strictes par le biais de\u00a0R\u00e8glement sur les emballages et les d\u00e9chets d'emballages<\/a>.<\/p>\n

Ce r\u00e8glement vise \u00e0 r\u00e9duire les d\u00e9chets d'emballage et \u00e0 am\u00e9liorer la recyclabilit\u00e9 et la r\u00e9utilisabilit\u00e9 des mat\u00e9riaux.\u201d<\/p>\n

Les consommateurs sont de plus en plus conscients de l'impact environnemental des emballages du commerce \u00e9lectronique, y compris des d\u00e9chets g\u00e9n\u00e9r\u00e9s.<\/p>\n

\u201cUne disposition cl\u00e9 exige que les colis de commerce \u00e9lectronique ne contiennent pas plus de 50% d'espace vide, ce qui encourage l'optimisation pour r\u00e9duire l'utilisation de mat\u00e9riaux superflus et les inefficacit\u00e9s de transport. Le respect de ces nouvelles r\u00e8gles est crucial pour les entreprises afin d'\u00e9viter des p\u00e9nalit\u00e9s et n\u00e9cessite des investissements dans des solutions d'emballage durables.\u201d<\/p>\n

L'approche am\u00e9ricaine de la gestion des d\u00e9chets d'emballage est plus fragment\u00e9e que l'approche europ\u00e9enne. Cela refl\u00e8te largement l'interaction complexe des r\u00e9glementations f\u00e9d\u00e9rales, \u00e9tatiques et locales.<\/p>\n

Cependant, Mozzaorecchi note qu'une prise de conscience grandit parmi les clients de l'entreprise quant \u00e0 la n\u00e9cessit\u00e9 de normes et de r\u00e9glementations plus uniformes pour lutter efficacement contre les d\u00e9chets d'emballage.<\/p>\n

\u201cLa demande d'emballages durables dans la r\u00e9gion Asie-Pacifique est \u00e9galement en croissance, bien qu'\u00e0 des rythmes diff\u00e9rents selon les pays. Malgr\u00e9 les demandes persistantes de film plastique dans certains march\u00e9s asiatiques, notre technologie est con\u00e7ue pour \u00eatre pr\u00eate pour le papier et \u00e9volutive pour r\u00e9pondre aux futurs besoins de durabilit\u00e9.\u201d<\/p>\n

Influence de l'\u00e2ge sur les exigences de durabilit\u00e9<\/h2>\n

Parall\u00e8lement, Nisic souligne la demande croissante pour des emballages de commerce \u00e9lectronique durables au cours des cinq derni\u00e8res ann\u00e9es.<\/p>\n

\u201c Les consommateurs accordent de plus en plus d'importance \u00e0 la qualit\u00e9 et \u00e0 l'\u00e9coresponsabilit\u00e9 des emballages, 88% privil\u00e9giant les emballages de protection et une proportion consid\u00e9rable jugeant le recyclage important \u201d, souligne-t-il.<\/p>\n

\u201cLes diff\u00e9rences r\u00e9gionales sont marqu\u00e9es, les consommateurs turcs manifestant une forte demande pour les emballages refermables. La croissance des march\u00e9s du e-commerce indique une pr\u00e9f\u00e9rence des consommateurs pour les emballages r\u00e9utilisables, ce qui souligne la n\u00e9cessit\u00e9 pour les e-commer\u00e7ants de prendre en compte le comportement post-achat et de s'aligner sur les exigences de durabilit\u00e9 de l'\u00e9conomie circulaire.\u201d<\/p>\n

De plus, les sentiments concernant les emballages \u00e9cologiques r\u00e9v\u00e8lent des diff\u00e9rences nettes selon les g\u00e9n\u00e9rations et les pays.<\/p>\n

\u201c Fait int\u00e9ressant, bien que la durabilit\u00e9 compte \u00e0 travers les g\u00e9n\u00e9rations, elle prend encore plus d'importance avec l'\u00e2ge. Les baby-boomers sont en t\u00eate pour la juger tr\u00e8s importante (33%), devan\u00e7ant la g\u00e9n\u00e9ration Z (31%, en baisse par rapport aux 40% de l'ann\u00e9e derni\u00e8re) \u201d, selon les donn\u00e9es de Mondi.<\/p>\n

\u201c Dans les pays que nous avons sond\u00e9s (la R\u00e9publique tch\u00e8que, la France, l'Allemagne, la Pologne, la Su\u00e8de et la Turquie), par exemple, pr\u00e8s de la moiti\u00e9 (49%) des consommateurs turcs estiment que les emballages \u00e9cologiques sont tr\u00e8s importants, contre seulement 25% en R\u00e9publique tch\u00e8que \u201d, pr\u00e9cise Nisic.<\/p>\n

 <\/p>\n

Derniers emballages e-commerce<\/h2>\n

Nisic met en avant la plus r\u00e9cente innovation d'emballage pour le commerce \u00e9lectronique de Mondi, le Protective Mailer, que l'entreprise a co-con\u00e7u avec une grande place de march\u00e9 en ligne.<\/p>\n

\u201c En r\u00e9ponse \u00e0 la forte demande pour une large gamme de solutions d'emballage durables sans compromis sur la qualit\u00e9, nous avons compl\u00e8tement \u00e9limin\u00e9 le plastique dans cette solution tout en maintenant une protection exceptionnelle des marchandises \u201d, dit-il.<\/p>\n

\u201cCette solution associe notre expertise \u00e0 une gamme compl\u00e8te d'emballages pour le commerce \u00e9lectronique, allant du papier kraft aux sacs en papier et aux solutions en carton ondul\u00e9.\u201d<\/p>\n

\u201c Nous avons d\u00e9cid\u00e9 de lancer cette solution parce qu'elle compl\u00e8te notre gamme existante et remplace compl\u00e8tement le besoin de papier bulle en plastique dans les sacs d'exp\u00e9dition, \u00e9tant fabriqu\u00e9e \u00e0 partir de 100% papier et enti\u00e8rement recyclable. \u201d<\/p>\n

 <\/p>\n

Par Natalie Schwertheim<\/em><\/strong><\/p>\n

 <\/p>\n

Article original ici<\/p>\n

 <\/p>\n

S'adapter aux exigences r\u00e9gionales, \u00e0 la d\u00e9mographie et aux r\u00e9glementations dans le secteur du commerce \u00e9lectronique (packaginginsights.com)<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

L'industrie du commerce \u00e9lectronique est jeune mais en \u00e9volution rapide, mettant au d\u00e9fi les fabricants d'emballages d'\u00eatre agiles, innovants et flexibles dans leurs offres pour soutenir continuellement leurs clients et garder une longueur d'avance sur le march\u00e9, selon des experts. Mondi s'est r\u00e9cemment associ\u00e9 au fournisseur italien de technologies d'emballage CMC Packaging Automation. Mondi fournit du papier kraft pour ses machines, et CMC travaillera au d\u00e9veloppement de nouvelles solutions pour renforcer la qualit\u00e9 et la durabilit\u00e9 du portefeuille d'emballages pour le commerce \u00e9lectronique de Mondi.<\/p>","protected":false},"author":4,"featured_media":9608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability"],"yoast_head":"\nRegional Trends in E-commerce Packaging | CMC<\/title>\n<meta name=\"description\" content=\"Explore how regional regulations, customer expectations and demographic differences shape e-commerce packaging decisions in Europe and the United States.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cmcsolutions.com\/fr\/sadapter-aux-demandes-regionales-a-la-demographie-et-aux-reglementations-dans-le-secteur-du-commerce-electronique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adapting to regional demands, demographics and regulations in the e-commerce sector - CMC Packaging Automation\" \/>\n<meta property=\"og:description\" content=\"The e-commerce industry is young but fast-paced, challenging packagers to be agile, innovative and flexible with its offerings to continuously support its customers and stay ahead of the market, according to experts. Mondi recently partnered with Italy-based packaging technology provider CMC Packaging Automation. 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